Toyin Crandell: From Homelessness to Training 72,000 Leaders

Toyin Crandell is a force of transformation. From homelessness to managing 11 income streams and multiple real estate investments in just three years — her journey is a testament to resilience and the power of mastering your mindset.

As a 2x bestselling author of Radical Obedience and Money Mindset SHIFT™, Toyin founded a multimillion-dollar coaching and consulting company that has become a recognized leader in business transformation. Over the years, she has directly trained more than 72,000 professionals across 13 countries and five continents through her innovative frameworks and programs.

Her company, Toyin Crandell Coaching, has been recognized twice as one of Canada's 400 fastest-growing businesses (2023, 2024). Her work has been featured in SUCCESS Magazine, John Maxwell's High Road Leadership, Black Enterprise, and USA Today.

The RHODAA Framework™ and Self Mastery Academy™

Through her proprietary frameworks, Toyin equips teams and leaders to overcome procrastination, improve performance, and cultivate leadership that creates ripple effects throughout their organizations. She combines neuroscience, practical strategy, and real-world insights to deliver results that last.

Money Mindset SHIFT™

Toyin's signature program helps business owners and professionals tackle limiting beliefs about money, scale their businesses, and achieve financial freedom. Her coaching blends personal experience with proven strategies — she has shown thousands how to increase their income by tens of millions of dollars, pay off millions in debt, and most importantly, live the lives they were placed on this planet to live.

Certifications and Credentials

• Tuck Executive Education at Dartmouth
• Optimind Institute Neuroscience Certified
• John Maxwell Leadership Certified
• Behavioural Analysis DISC Consultant
• Dave Ramsey Certified Master Financial Coach

Global Impact

Toyin speaks at conferences worldwide, works with corporate teams on leadership development, and guides individuals through personal breakthroughs. Her blend of humor, authenticity, and actionable tools leaves audiences inspired and equipped to take bold action.

Whether speaking at global conferences, consulting with Fortune 500 companies, or coaching individual entrepreneurs, Toyin is committed to one mission: helping people master their minds, master their lives, and step boldly into their God-given potential.